By Melissa Gage
Many try but few succeed. Jeanne Damas, insta-famous model and muse hailing from the city of lurve, presents a collection of classic pieces found in every Parisian girl’s wardrobe for her emerging brand, Rouje. Using textural fabrics as her jump off, Rouje offers velvet trousers, silk wrap cami’s, corduroy pea coats and straight cut heavy denim, all of which form the foundation of a relaxed capsule wardrobe that you’ll revisit daily. She’s also very clever with the cut of a basic tee, luckily they’re available in a few colours.
Blackburn based, Community Clothing are restoring pride to the North by manufacturing all their garments on home soil. Their small collection of unisex basics which at the moment includes raincoats, premium selvedge denim, plain tee’s and Scottish lambswool knits are available now at very affordable price points making the decision to support the british textile industry a no-brainer.
Contemporary fashion label Salo Shayo, born out of Mexico City mixes structural elements, oversized outerwear and some fun graphics to create some surprisingly wearable silhouettes. The label’s already been picked up by iD magazine and Vogue Italia and showed their first collection at Berlin Fashion Week back in June so expect street style stars to be jumping on the imitable motifs and original styling of their Tropicana S/S lookbook when the weather starts heating up.
Solosix make sustainable knitwear from natural and biodegradable yarns but with a definite edge over most knitwear brands aiming to do the same thing. Expertly treading the line between retro and contemporary, the Apres-Ski Mock (available in two colour ways), 2 Track Cardigan and Sunrise Sweater are instant favourites with a price tag that fairly reflects their eco mission.
Unsung is a brand that you should bookmark right now, 2 years ago Marco Storm Braskov and Rita Canto graduated top of their class from London College of Fashion and Middlesex University, respectively. Two years on, they’ve positioned themselves in capital of cool, Copenhagen where the cities gender fluid sensibilities sit well with Unsung’s unisex or ‘genderless’ aesthetic. Imagery from two of their previous collections has trickled into the mainstream making them a brand to watch for what themes are going to be coming through next season (see oversized military pockets and deconstructed workwear.)